Alcance Media Group in collaboration with The Center for Multicultural Science
present research from Dr. Jake Beniflah on how taking a Nativity-Based View can be beneficial to marketers that are trying to connect with the U.S. Hispanic Market. Join us for this FREE webinar.
Using data science, Dr Jake Beniflah found that nativity not language is a better predictor of what Latinos watch on TV. And that between 70-80 percent of Spanish language TV does not reach Latino Millennials. Approximately $1 billion has been over invested in SLTV in reaching this cohort. So don’t miss this webinar. 60 minutes can save you millions of dollars.