Especificaciones para creatividades en Display

Creative submission

  • Creative must be received 5 business days before campaign start (8 days for DFP Motif ads).
  • Creative must be sent to your sales contact.

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HTML5 – Specifications

  • Initial Load:

    Asset files are immediately loaded when the ad tag is inserted in the page.
    Recommendation: Desktop/Table 150kB, Mobile 40kB

    Politely Loaded:

    All of the creative’s subsequent assets are loaded once the host webpage has completed loading.
    Recommendation: Desktop/Tablet 2MB, Mobile 300kB

    Dimension guidelines

    Set creative dimensions in your HTML file with the size meta tag:

    <meta name="ad.size" content="width=300,height=250">

    Unlike images or videos, HTML documents don't have dimensions on their own. For this reason, use the size meta tag to indicate the intended size for your creative. The size meta tag is an optional parameter in your HTML document. It's the best way to be sure your creative renders at the right dimensions.

    HTML5 creatives can have fixed dimensions or flexible dimensions.

    • Fixed dimensions are regular dimensions. E.g., 300x250 or 400x400. Traffickers can only assign these creatives to placements of the same size.
    • Flexible dimensions adjust to the size of your placement. In DCM, a flexible dimension is indicated with a zero. E.g., 0x0, 300x0, or 0x250. Traffickers in DCM can assign to flexible creatives to any size placement.

    Size meta tag examples

    • Fixed: for fixed dimensions, (such as 300x250), enter fixed the dimensions as shown below.
    <meta name="ad.size" content="width=300,height=250">
    • Flexible: for flexible dimensions, enter a 0 for the width and a 0 for the height:
    <meta name="ad.size" content="width=0,height=0">
    • Flexible width: for a flexible width and a fixed height, enter a 0 for the width and a fixed value (such as 250) for the height:
    <meta name="ad.size" content="width=0,height=250">
    • Flexible height: For a flexible height and a fixed width, enter a fixed value (such as 300) for the width and a 0 for the height:
    <meta name="ad.size" content="width=0,height=250">

    Click tag guidelines

    Include one or more click tags in your HTML file. Click tags allow DCM to pass a click-through URL to the creative and track clicks. They also allow traffickers to change the click-through URL after your creative's been built and trafficked.

    • Make sure your banner uses the click tag variable as the click destination.
    • The click tag should be easy for the ad server to read—no minification or obfuscation, though you can use minifers in the rest of your code and in other files.
    • We do not recommend hard-coded click-through URLs in your HTML file because that prevents DCM from tracking clicks.

    Sample click tag insertion

    Here's an example of a click tag inserted in an HTML document:

    <html>
    <head>
    <meta name="ad.size" content="width=300,height=250">
    <script type="text/javascript">
             var clickTag = "http://www.google.com"; </script>
    </head>
    <!--The rest of your creative code goes here.-->
    </html>

    Make sure your creative uses the click tag variable as the click-through URL:

    <a href="javascript:window.open(window.clickTag)">
    <img src="images/dclk.png" border=0>
    </a>

    When Using the Variable Upon a Click, if you use an anchor tag, we recommend setting the target attribute to “_blank”. This ensures that the click destination opens in a new page or a tab.

    <a href=(the URL of the clicktag) target="_blank"> </a> 
    

    A typical way to utilize the clickTag variable is to give the anchor tag a unique id and assign the href dynamically after page load via Javascipt:

    html
    <a id="clickArea" target="_blank"></a>
    javascript var clickArea = 
       Document.getElementById('clickArea') ;
       clickArea.href = clickTag;

    Helpful Links:

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Instructions for Flash Creatives (Standard Flash)

  • Versions—For standard Flash SWFs using a clickTag and loaded directly into DFA, nothing higher than 10.1, Flash 9 is preferred. For rich media SWFs loaded into Studio, any Flash version is fine as long as all child and parent files are the same version.
  • All ads require a backup JPG, PNG, GIF or SWF no larger than 40KB that must be sized to the exact pixel dimensions (160x600, 300x250 or 728x90).
  • All ads have an initial load limit of 35k.
  • Animation can't exceed 15 seconds or 3 loops that total 15 seconds.
  • Standard Flash units are limited to a total size of 40 KB for 1 single SWF file.
  • Frame rate must be no more than 18 FPS.
  • The advertiser must be listed on the ad by either the Advertiser Name or URL, preferably Advertiser Name.
  • Ads may NOT have transparent backgrounds and may NEVER blend into the screen content.
  • All submitted creatives must have a  border so that all creatives' boundaries are clearly identified. Border should be at least 1 pixel and dark to distinguish it from creatives' content. This includes ads of all colors and sizes.
  • All click-through URLs must open in a new browser window.

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Instructions for Flash Creatives (Rich Media)

  • Versions—For standard Flash SWFs using a clickTag and loaded directly into DFA, nothing higher than 10.1, Flash 9 is preferred. For rich media SWFs loaded into Studio, any Flash version is fine as long as all child and parent files are the same version.
  • All ads require a backup JPG, PNG, GIF or SWF no larger than 40KB that must be sized to the exact pixel dimensions (160x600, 300x250 or 728x90).
  • All ads have an initial load limit of 35k.
  • Animation can't exceed 15 seconds or 3 loops that total 15 seconds.
  • The Rich Media Expanding and In-Page units can use their parent files as polite loaders, which will allow your child files to be larger.
  • Alcance Media Group recommends no child asset be larger than 100 KB and the sum of all the assets combined doesn't exceed 200 KB, excluding video that has a separate limit of 10 MB for the FLV.
  • Frame rate must be no more than 18 FPS.
  • User-initiated Audio: User initiated /PSUE/User Initiated by click
  • The advertiser must be listed on the ad by either the Advertiser Name or URL, preferably Advertiser Name.
  • Ads may NOT have transparent backgrounds and may NEVER blend into the screen content.
  • All submitted creatives must have a  border so that all creatives' boundaries are clearly identified. Border should be at least 1 pixel and dark to distinguish it from creatives' content. This includes ads of all colors and sizes.
  • All click-through URLs must open in a new browser window.

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Expandable Creative

  • 160x600 - Maximum Dimensions 240x600 Expands left
  • 300x250 - Maximum Dimensions 504x280 Expands left
  • 728x90 - Maximum Dimensions 728x270 Expands down
  • Expansion File Size: 120k (40k initial load and 80k).
  • File size and animation requirements are same as standard ads.
  • Must be user-initiated for expansion and sound.
  • Must have a close button and automatically close when rolled off.
  • If roll-over initiated, there must be a 1-second delay on expansion.
  • Advertiser pays additional serving costs.

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Approved Rich Media Vendors

Alcance Media Group accepts the following rich media vendors:

  • Aarki
  • AdXpose
  • Admeld
  • Atlas
  • BrightRoll
  • DataXu
  • DoubleClick
  • EyeWonder
  • FlashTalking
  • MediaMind
  • Mediaplex
  • Mixpo
  • Mojo
  • Quisma
  • PointRoll
  • Teracent
  • Telemetry
  • Unicast
  • Vilti
  • Vindico

Types of tags that accepts our system:

  • DoubleClick Tag
  • Third-party Tag

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Proper clickTAG implementation

The clickTAG variable is an industry-standard method of tracking Flash creative clicks; it allows Google to register where an ad was displayed when it was clicked on. Problems with Flash creatives may result from an incorrect clickTAG implementation. To troubleshoot this implementation, make sure that:
  • The advertiser has inserted the clickTAG in the .fla file before converting it to the .swf file.
  • The clickTAG variable is properly implemented in the action of the button. In the getURL() function of the action, make sure to specify the clickthrough URL as clickTAG and the target window as "_blank". For example: getURL(clickTAG,"_blank");.
  • DFP only recognizes the standard casing of clickTAG for the variable name, not ClickTag or clicktag or any other variant.
  • The button associated with the ActionScript that contains the clickTAG is on the top-most layer through the timeline.
  • The button associated with the ActionScript that contains the clickTAG is extended throughout the entire frame and is applied to all existing frames.
  • Depending on the structure of a Flash asset, it may be necessary to prepend _root. or _level0. to clickTAG, resulting in _root.clickTAG or _level0.clickTAG. The code below illustrates proper use of the clickTAG parameter:

on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG, "_blank");
}
}

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About ActionScript 3

ActionScript 3 clickTAGs are not guaranteed to work in every situation.

Here's an example of an ActionScript 3 clickTAG:

Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent):
void { var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new
URLRequest(sURL), "_blank"); }
}

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DVideo (In-banner)

  • Must be user-initiated (upon click).
  • Larger player sizes: 300x250
  • File Type - SWF
  • Maximum File Size - 40KB
  • Maximum Duration - 30 seconds
  • Must include standard controls (play / pause, audio / mute, and stop).
  • Video Ad asset
  • Exit URL to client site (optional)
  • backup .gif or jpeg (optional)
  • Tracking requirements
  • Agency 1x1 click thru and view through tracking tags (optional)
  • Must load with sound off
  • Sound must be click activated, not rollover activated
  • Stop icon must be visible
  • Advertiser pays any additional serving costs
  • Polite download: Preload < 15k. Rest of file (100k max) must stream after the rest of the page finishes loading.

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