Especificaciones para creativos en tabletas
- Animated GIFS
- 160x600, 300x250, 728x90
Note: Banners files should be a maximum of 20KB. Animated GIFS Max of three loops. Must provide destination URL for all creatives.
Over 80 new tablets were announced or introduced at the Consumer Electronics Show in January 2011. Given that Apple’s iPad dominates 80% of the tablet market share, it seems likely that many tablet campaigns, if not most, will be designed with an iPad audience in mind and considering the strengths and limitations of the iPad.
Campaigns that exclusively target an iPad audience remove a lot of ad-creation complexity since all iPads to date have the same size and screen resolution and offer the same browsing experience. If, however, advertisers choose to target their ads toward iPad users, they should realize they are omitting a segment of the market. iPads do not support Adobe’s Flash, so all content, including ad creative and landing pages or microsites, must be built in HTML5 or using other alternate tools.