AUDIO ADS
Reach engaged consumers while they are working out, running errands, or in their car.
THE AUDIO OPPORTUNITY
About two-thirds of the US population ages 12+ listens to digital audio at least once per week.
– Insider Intelligence, 2022
In 2022, US adults spent more time each day listening to digital audio (1:40) than they did watching subscription video services (1:27) or using social networks (1:15).
AUDIO BENEFITS
CAPTIVE AUDIENCE
Users can’t listen to anything else while an ad is playing.
HIGHER RECALL
According to Nielsen, audio ads increase ad recall by up to 24% over display.
DECREASE COST & TIME
Reach target audiences at less cost and production time, compared to other media types.
ENHANCED BRAND SAFETY
Access quality inventory, non-skippable ads, and in-app listening to diminish fraudulent activity.
