U.S. Hispanic Market | Latino Audience

Community and Projects

In the United States Hispanic | Latino audience segments are of critical importance to brands as well as governments and their agencies.

In the United States the Hispanic market exceeds 60 million people and in many areas represent a majority.   There is not one strategy to fit all and within the community there are key differences.

Since 2007 Alcance Media Group has been focused on connecting brands and agencies with not only Latinos in the United States but also abroad.

P&G: If you aren’t doing multicultural marketing, you aren’t doing marketing

Marc Pritchard

Chief Brand Officer, Procter & Gamble

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